About us

Inside Carmine: the red-carpet treatment.

To put it simply, Carmine is a new approach to beauty.

We know that it can be hard sifting through all the beauty products that are out there. And it's even easier to bore yourself with the same products all the time. We want to let you live a little. We want you to discover and try something new.

So, we've decided to rollout the red-carpet treatment and put it in a box. We let you sample the best of what the beauty industry has to offer by selecting our favourite products for you to try and delivering them right to your door.

We've assembled a passionate team that comes from a variety of backgrounds. Get ready - because we're about to turn the beauty industry on its head.

We don't paint the town red, we paint it Carmine.

Carmine is no ordinary colour.

One of the first natural pigments, the rich ruby hue was originally used as an organic colouring agent during the Aztec Empire. However, Carmine only made its way to stardom after it was featured on the canvases of late Renaissance painters, Tintoretto and Johannes Vermeer.

Demonstrating beauty and versatility, Carmine has continued to reinvent itself throughout the ages. Derived from the lovely crimson coloured Dactylopius coccus, carmine or cochineal extract is still used in a a variety of food and cosmetics products - from fruit juice to lipstick.

Naturally, we encourage awareness about the origins of the Carmine colour and promote the protection of the Dactylopius coccus.